IRFU Disputes Advert
The Irish Rugby Football Union has called for the withdrawal of a crisp maker’s advert describing the company as “proud sponsors of Irish rugby”.
The Largo Foods poster for Hunky Dorys crisps features a woman in a low-cut vest leaning over a rugby ball and asking, “Are you staring at my crisps?”
IRFU lawyers have contacted the Advertising Standards Authority of Ireland over the “misleading claims”. Largo Foods admitted it sponsored Navan Rugby Club and not the Irish team.